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Each paid conference registration includes:

  • Access to conference educational sessions
  • Complete access to the conference exhibit hall
  • Daily meal functions provided by The Illuminators (Monday & Tuesday)
  • Networking events including Opening Reception, After Hours Social and Monday Reception
  • Two Illuminator Special Event tickets

2015 Registration Rates

Early Rate
(Thru 9/3)
Standard Rate & On-site
(After 9/3)
Grocery Retailer/Wholesaler $299$350
All Other Registrants $599$650
Spouse Badge* $200$250

CGA Members SAVE – CGA members receive 5% discount on conference registration fees. Discount will be applied during the registration process.

Groups 8 or more save an additional $500 – Register your group of 8 or more together and receive a $500 discount off the registration total. (Group must register together using the Group Registration Form)

*Discounted spouse badge does not qualify for member or group discounts.

A grocery retailer is defined as a store owner or operator who sells products directly to customers; sets or implements retail policies and procedures and is responsible for store conditions and profitability. A grocery wholesaler is a company that buys directly from a manufacturer and sells to retailers. (This registration rate is limited to full-line grocery wholesalers only.)

Three Convenient Ways to Register:

OnlineOnline registration is now closed.
Mail/FaxDownload registration materials »

Fax forms to conference registrar at (916) 448-2793 prior to Thursday, September 24. After this date, please register on-site at the Palm Springs Convention Center.
PhoneCall (916) 448-3545 or (800) 794-3545 prior to Thursday, September 24 and ask for the conference registrar.


Please read these instructions before completing the CGA Strategic Conference 2015 Registration Form.

Registration form must include credit card information when faxed or sent via e-mail.  Badges will be held at the on-site registration desk for pick up during published registration hours beginning at 8:00 AM on Sunday, September 27, 2015.  Acknowledgment letters confirming registration will be sent via email, fax or mail to each registrant. If badge corrections or changes are needed, please note them on the confirmation and return as instructed in the confirmation letter no later than September 3, 2015. After this date all changes must be made on-site.

If you require special assistance – Please note in the Remarks/Special Requests section.

Consent to Use of Photographic Images: Registration and attendance at, or participation in, CGA or CGAEF meetings and other activities constitutes an agreement by the registrant to CGA’s use and distribution (both now and in the future) of the registrant or attendee’s imagine or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities.


To receive a refund for registration, notification must be received in writing no later than September 3, 2015. Registrations received after this date are nonrefundable, but substitutions will be allowed onsite.


Payment in U.S. funds must accompany this registration in order to be processed. VISA, MasterCard and American Express are accepted.


For any questions regarding Conference Registration, fill out our contact form, call (916) 448-3545 or (800) 794-3545 or e-mail:

Please note: Separate registration required for The Illuminators Golf Tournament.
The hotel group room rate quoted includes a rebate paid to the event organizer to offset meeting facility rental fees.